Why Adam Levine Decided to Do a Fragrance

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The only thing lamer than celebrities with their own fragrances? Stars who think they're too cool to launch a scent. That's according to Adam Levine, who after slamming the trend on Twitter last year, changed his mind and revealed plans to do a fragrance masterbrand called 222 by Adam Levine in May 2013. 1The 33-year-old Maroon 5 singer - who has previously expressed his distaste for celebrity scents - admits he wasn't keen until curiosity got the better of him. " But at the end of the day, I thought that it was a cop-out to say, Oh, that's lame.

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